Explore the new HM x Erdem collection
I’ve been looking forward to the soon to come design collaboration between Erdem and highstreet giant H&M since it was announced with a gorgeous video teaser (read the initial post HERE). I’m personally a big fan of feeding the mass market with pieces that bears more resemblance to high end pieces than usual highstreet. One of the reasons that I’ve personally looked forward to the collaboration with Erdem is that the house have not previously had any menswear in production. Which means that it is a great opportunity to see what Erdem Moralioglu (the designer) can deliver for men. And who knows, maybe this will serve as an introduction to more Erdem menswear? I hope so, because I think it looks really damn good.
What I also like about the collection is that there is a element of longitivtiy. Even though there are many floral pieces within the collection, then they’re most of the times combined with something more timeless and classic. In general the collection bears many references to classic traditional romantic menswear, where romantic is meant in the best and most comprehensive way possible.
I’m looking forward to see the new HM x Erdem collection in real life. How about you?
FAVOURITE PIECES FROM THE NEW HM X ERDEM COLLECTION
Portrait De L’HOMME
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