Wearing ERDEMxHM collection
Okay, so the topic of the ERDEMxHM collection has been around a few times on the blog already, mainly because I find this collaboration to be among the best ever. I really did not know what to expect from Monsieur Erdem Moralıoğlu. But he really managed to transcend his romantic design aesthetics into a menswear collection that in my eyes is not feminine at all. Romantic yes, feminine no. I was honoured to get my hands on a few pieces already, and can safely say, that these pieces definitely will get a lot wears!
The Jacket, the silk scarf and the printed t-shirt are all from ERDEMxHM collection and then paired up with pieces from my regular wardrobe. The collection will drop tomorrow (November 2nd) at 9am in selected stores, and from 10am online (HERE). So good luck, and happy shopping everyone! I hope you’ll be as excited about your pieces as I am about mine.
Beside being just one kick ass collection, then the campaign material have out of this world! One of the main drivers being that the H&M & Erdem team has joined forces with no other than Baz Luhrmann. The screenwriter and director behind movies like Moulin Rouge, The Great Gatsby and Australia. If you haven’t seen the video, you really owe it to yourself!
Personally I would love to go to the Erdem gardens, where it is always spring! I think it’s amazing how they’ve manage to create an elegant fall collection that is so infused with elements of spring. I already got comments from friends about bringing the spring back when wearing the printed t-shirt.
Portrait De L’HOMME
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